Allied Vision

When Allied Vision opened their North American office, they knew they needed to establish their brand to start gaining market share. A straightforward product advertising campaign was not going to be enough. That’s how the "Red" campaign was born. Equal parts brand, equal parts product—the campaign individually features every product in their lineup. Each ad promotes the distinct benefit of the camera while giving it a distinct personality. The clever approach positioned Allied Vision as a player that could not be missed—or ignored. Beginning in North America, the "Red" campaign was soon adopted as Allied Vision's world-wide adverting effort lasting 8 years and winning a CEBA Award along the way.

“David was able to quickly understand our challenge and at the same time build an understanding and relationship with our growing product portfolio. The result was a multi-year series of creative design efforts including a product guide as well as a series of advertising that was very successful in building not only our brand awareness but also our sales. The key to success was David’s ability to develop engaging visuals with powerful tag lines that delivered instant and lasting understanding of the key benefits of our products.
Not only is David a brilliant creative mind, he is genuinely a great person!”

Mike Cyros
Chief Commercial Officer
Allied Vision

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